Want to add a wow factor to your soirée cinema? I discovered this little business while I was watching a movie at the lovely Wilton's Music hall in East London. Little baggies filled with White chocolate popcorn were putted on each seat! MIAM.
I learned after, that 3 Saatchi & Saatchi advertising young executives started their own popcorn business 1 year ago, cooking and burning popcorn in their kitchen.
The flavors are cute (Reggae Reggae sauce, sweet ginger..) and the initiative they took after noticed a gap in the market for healthy popcorn is going pretty WELL now.
Even thought it was not always the case, you can see their story at www.lovedawebsite.com
"This story is called Being Roasted By Dragons. Once upon a time, Love Da Popcorn went on Dragon’s Den, on the telly. The dragon’s roasted them, especially Duncan Bannatyne who said, “This is not a business!” But Peter Jones said yes it bloody is, and Love Da Popcorn did a dance to no music.* "
Images source: lovedawebsite.com
infos: Evening standard monday 8 august 2011, p.35
No comments:
Post a Comment