Grand Prix at Cannes Lions, Tesco's approach was to "let the store come to people".
How to become number one without increasing the numbers of stores? Put stickers of food items on tube's stations walls. People in Taiwan can now shop by scanning the code's food print on their way home. A happy guy will deliver the stock just when you're about to take out your shoes.
Only regret: In Quebec, we use to touch the vegetables. How can I know if my avocado is mature enough to make guacamole?
also interesting: a blog about QR codes and the effectiveness of it in marketing www.qr-decoded.com
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