The WWF VS PDF

The WWF is the new green file format! Instead of saving in PDF that can be print,

WWF don't allow the users to print the document! May be interesting for companies that want good environmental impact! In fact, more than 53,000 companies, org and individuals already use it.

To learn more or to download WWF click here

The Parmesan Pencil

(design agency Kolle Rebbe)

Parmesan? Sharp your pen on your pastas (truffles, chili and pesto flavours)!

Sex is no Accident

I actually thought that it was..



Sex is no Accident prints (MTV) - Grey Worldwide

Korean Tesco

Grand Prix at Cannes Lions, Tesco's approach was to "let the store come to people".

How to become number one without increasing the numbers of stores? Put stickers of food items on tube's stations walls. People in Taiwan can now shop by scanning the code's food print on their way home. A happy guy will deliver the stock just when you're about to take out your shoes.

Only regret: In Quebec, we use to touch the vegetables. How can I know if my avocado is mature enough to make guacamole?

See more Here

also interesting: a blog about QR codes and the effectiveness of it in marketing www.qr-decoded.com

Champaign!

This funny little video was made for Nicolas Feuillatte's Champaign and won a bronze award at Cannes 2011.

DoCoMo Xylophone

This Golden Cannes Winner ad is absolutely beautiful! It was created for a new phone of the Japanese Telecom NTT DoCoMo. The video shows an all-natural performance of Bach's Cantata 147 completed and launched as the tsunami hit Japan.

More infos here

SANDWICH

This campaign apparently received the creative effectiveness Grand Prix at Cannes.

Sandwich & Crisps became lovers and a town named Sandwich in UK became suddenly popular with a Campaign for Walkers (Pepsico) created by AMVBBDO.

Skittles ads

The skittle ads are really great, especially the Youtube campaign that use the viewers as a tool/actor by asking them to put a finger on the screen. It's now well know but still good to look at it. Look also at the new one -fake-(A little bit more provocative -by cousins)!

Cannes Lions 2011 -Award winning Despair Whirlpool

An exhibition of massive living sculptures in the streets of Shanghai was realized for the Yang Ai foundation. The goal was to raise awareness around the every day struggles of parents with autistic children. It is estimated that the campaign had reached 20 000 000 people.

Cannes Lions 2011- Google ads

Wow, Google ads are particularly interesting. It shows the new functions of Google in the recreational way of a homemade video. When I watch them I don’t feel that it’s advertising. The fact is, that is advertising and it works brilliantly. Here are few examples: